The Ultimate Fighting Championship announced a new broadcast deal for several European territories with Discovery Inc. as they seek to expand their viewer base outside the United States even more. All UFC events will now be made available in the Netherlands through the discovery+ streaming service while in Spain they'll be available through the Discovery subsidiary Eurosport.

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It's been estimated that 90% of the UFC fan base resides outside the United States while 90% of its media revenue still comes from North America, largely due to its broadcast deal with ESPN. But with nine of its 12 current champions having been born outside the U.S. the company is looking to capitalize further on its international popularity. Meanwhile, when the final ledger is tallied, it appears 2021 will be the UFC's most profitable year to date with the fight promotion recording record earnings for the first three quarters of the year.