mma opinion

Conor McGregor vs. Jose Aldo
If the reader hadn’t noticed, there is a lot of information available if one is looking for it in Mixed Martial Arts. It is part and parcel to growing a sport in the age of social media. The veteran fans will remember when Dana White, long before the massive Endeavor deal and still under the Zuffa banner, would tweet a location where he – yes, the actual president of the UFC – would meet fans and give them tickets to the UFC event in their area. Those days of the need for guerilla advertising are long gone, but the days of floods of social media content related to the sport are still very present.
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