martial arts schools

Interested in learning more about marketing your martial arts school from someone who's "been there, done that?" David Church is a longtime martial arts school owner and instructor who has used modern marketing best practices for his school, to incredible success!

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This type of thing is usually left up to the Martial Arts Industry Association, but I figured it wouldn't hurt anyone to hear it from another source. So to whoever needs to hear it: Martial arts school owners, you are allowed to charge a fair price for your services! You are allowed to make a profit! Heck, you're even entitled to up your prices, as time and circumstances change!

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David Church Discusses the Marketing Methods That Have Worked Best for His TaeKwonDo America School

David Church recalled the day when one of his students asked to buy a new backpack with his taekwondo school's logo on it. The little girl had already purchased one, so he assumed she had simply lost her first pack.

"But she told me she gave her backpack away to another girl at school who didn't have a backpack," Church said. "I was so touched that I just gave her a new one for free."

Always on the lookout for new marketing opportunities, Church began offering to sell new branded backpacks and school folders at half price to any students who decided to give their old gear to their classmates. It wound up being just one of many innovative ways he's found to advertise his martial arts school in Maryville, Tennessee, in a more focused manner.

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In the November/December 2019 issue of MASuccess, I presented the first six of my 12 rules for training. Here, I'll discuss the remaining six rules.

7. Embrace Fatigue

As legendary pro-football coach Vince Lombardi once said, "Fatigue makes cowards of us all." Rarely do we perform as well when we become fatigued.

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Black Belt magazine's look at CDT's nonlethal self-defense tactics continues with a breakdown of the program's scope and a third-party-protection technique involving a weapon disarm!

Editor's Note: In CDT: Nonlethal Self-Defense Moves to Keep You Free From Injury and Jail (Part 1), we looked at the roots of Thomas J. Patire's Compliance-Direction-Takedown method, outlining his findings regarding the need for a self-defense system that would allow protection professionals — as well as everyday citizens — to effectively defend themselves (and/or others) while avoiding the legal entanglements that come from the implementation of what Patire termed "overzealous self-defense techniques." In Part 2, we look at the scope of the CDT organization. CDT is now taught at more than 700 training centers in the United States and hundreds more in other countries, says CDT founder and senior instructor Thomas Patire. More than half a million people are certified in the system. And as its popularity continues to skyrocket, more agencies are coming to him to learn it and more martial arts schools are using it to enhance their offerings. A big part of the appeal of CDT is the way it meshes with the student's schedule, Patire says. Because of their hectic lifestyles and physical limitations, most people lack the time needed to become a martial arts master, but those same people can easily fit a few CDT classes into their routine

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