martial arts schools

InCourage Martial Arts, the parent company of MyStudio, is a highly successful martial arts chain located in Northern Virginia. Back in 2017, it had two locations and was making about $1.7 million in revenue.

This revenue was generated via martial arts memberships, an After School program, award-winning Summer Camps, birthday parties, "parents night out" events, and more.

Managing and selling all of these programs required several seasoned staff members who could handle multiple registration appointments, repetitive follow-ups, and the constant daily stress of navigating long lines of customers waiting at the front desk.

On November 30th, 2017 - the last day of their Summer Camp pre-registration sale - the lobby of the Springfield studio was packed. Not just with students trying to squeeze-in and take class, but also with parents lined-up all the way out the door, waiting for the three front desk team members to help them with camp and membership registrations.

While they made close to $80,000 in revenue that day, the leadership team at InCourage knew there were still many more opportunities that were missed and they were determined to do something about it...

and thus MyStudio, an innovative martial arts software company, was born!

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