martial arts industry

As the economic kung fu superstar Bruce Lee flashes through the screen beating down, bullying and disgracing his people- his brand would affect directions to come. Much after his death, his brand remains relevant today. A brand that has inspired a six year old kid living in the violent projects, an experience to become a great escape and dream for this young kid. One that would ignite such a burning desire that after thirty something years that kid would achieve almost all of his dreams: a successful business, an author of multiple works, publisher of magazines, film director, fashion designer, producer of straight to DVD productions, a martial arts pioneer, and so much more.

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Teaching Kung Fu is art work, it truly a display of a painter painting a beautiful portrait. It is a complex art form and to truly be good at it the small detail things must be learned and displayed. Therefore it makes the learning process truly difficult but effective when learned and displayed properly.

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Master Your Business, Get Back to the Mat, and Grow Your Community with Zen Planner and UpLaunch

When Phill Schwartz opened 10th Planet Portland in 2013 he had five students and didn't take credit credit cards — he personally collected cash from each student every month.

"And then I had eight students, and then I had 13, and then I had 25," Phill said. By 2019, before COVID-19, Phill's school grew to 340 students.

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InCourage Martial Arts, the parent company of MyStudio, is a highly successful martial arts chain located in Northern Virginia. Back in 2017, it had two locations and was making about $1.7 million in revenue.

This revenue was generated via martial arts memberships, an After School program, award-winning Summer Camps, birthday parties, "parents night out" events, and more.

Managing and selling all of these programs required several seasoned staff members who could handle multiple registration appointments, repetitive follow-ups, and the constant daily stress of navigating long lines of customers waiting at the front desk.

On November 30th, 2017 - the last day of their Summer Camp pre-registration sale - the lobby of the Springfield studio was packed. Not just with students trying to squeeze-in and take class, but also with parents lined-up all the way out the door, waiting for the three front desk team members to help them with camp and membership registrations.

While they made close to $80,000 in revenue that day, the leadership team at InCourage knew there were still many more opportunities that were missed and they were determined to do something about it...

and thus MyStudio, an innovative martial arts software company, was born!

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