judo

This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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The European Judo Championships and the Pan American Judo Championships both took place this weekend but with quite different flavors. Twelve different countries split the 14 gold medals available at the European event with Kosovo and Turkey the only nations to grab two golds while France had the most total medals with eight. Host country Portugal captured four overall medals including Telma Monteiro's gold in the women's 57 kg category.

Meanwhile, the Pan American tournament was thoroughly dominated by Brazil. Lead by two-time Olympic bronze medalist Rafael Silva, who won the men's heavyweight division, Brazil took home 7 of the 14 golds and owned the total count with 14 overall medals. Host country Mexico nabbed six medals but no golds while the United States earned seven medals but also couldn't bring home any gold.


Steve Scott is a friend and colleague of mine. I like the way Steve perpetuates the traditional syllabus by Kano which is now ironically out of the box thinking! He is one of the founders of the Free Style Judo Movement in the US, the new AAU Judo Organization, and the new Judo Black Belt Association.

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Olympic gold medal judoka Naidan Tuvshinbayar has been arrested over an assault that reportedly left the victim with severe brain injuries. Tuvshinbayar, the president of the Mongolian National Olympic Committee and that country's first ever Olympic gold medalist, was questioned by police Saturday in connection with an assault of fellow judoka Erdenebileg Enkhbat, which left Enkhbat in intensive care at the hospital according to Mongolian media.

Tuvshinbayar, who won the 100 kg division at the 2008 games and was a silver medalist in 2012, was taken into custody Monday and will serve 20 days in jail. He was elected unopposed as president of the Mongolian Olympic Committee last August.