David Church Discusses the Marketing Methods That Have Worked Best for His TaeKwonDo America School
David Church recalled the day when one of his students asked to buy a new backpack with his taekwondo school's logo on it. The little girl had already purchased one, so he assumed she had simply lost her first pack.
"But she told me she gave her backpack away to another girl at school who didn't have a backpack," Church said. "I was so touched that I just gave her a new one for free."
Always on the lookout for new marketing opportunities, Church began offering to sell new branded backpacks and school folders at half price to any students who decided to give their old gear to their classmates. It wound up being just one of many innovative ways he's found to advertise his martial arts school in Maryville, Tennessee, in a more focused manner.