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For 50 years, Black Belt magazine has played a vital role in bringing the martial arts out of the dojo and into the mainstream. We made Bruce Lee into an icon, and we lent credibility to the Ultimate Fighting Championship. Today, it's almost impossible to escape the influence of martial arts in pop culture, and Black Belt serves as the definitive source of news and reviews for films, TV shows and video games.

Like the belt it's named for, Black Belt represents the best in martial arts. By offering easy-to-follow photo sequences and simple step-by-step instructions from the industry's most talented teachers, Black Belt gives you everything you need to overcome any challenge. We pack our articles with lifesaving tips and practical self-defense techniques, and we deliver in-depth reporting on the latest trends in fitness, travel, training gear and much more.

Whether you're just beginning your martial arts journey or have ascended to its highest plateau, we believe that Black Belt will provide you with the tools to unlock your true potential. Request your free trial issue today.

How will you perform at the moment of truth?

What's going to happen to you physically and emotionally in a real fight where you could be injured or killed? Will you defend yourself immediately, hesitate during the first few critical seconds of the fight, or will you be so paralyzed with fear that you won't be able to move at all? The answer is - you won't know until you can say, "Been there, done that." However, there is a way to train for that fearful day.

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This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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The man who apparently launched a racist verbal attack on U.S. women's kata champion Sakura Kokumai earlier this month in a California park has been arrested following a physical assault on an elderly Korean-American couple in the same park Sunday. Michael Vivona is accused of punching a 79-year-old man and his 80-year-old wife without provocation.

Mynewsla.com reported that a group of people playing basketball in Grijalva Park at the time of the assault recognized Vivona from his previous harassment of Kokumai and surrounded him until a nearby police officer arrived to make an arrest. The incident with Kokumai, who is slated to represent the United States in this summer's Tokyo Olympics, gained widespread notice after she posted a video of it on social media in an effort to increase awareness about the growing threat of anti-Asian racism.