Rafael Lovato Jr. is an MMA and BJJ competitor and instructor who is currently competing in the middleweight division of Bellator MMA, where he is the former Bellator Middleweight World Champion and is currently ranked as the #4 middleweight fighter in the world by Fight Matrix.

Lovato Jr. made history in the BJJ world, as the first non-Brazilian to win the CBJJ National Championship in 2007 and also the first non-Brazilian to win the open weight (absolute) division of the same event in 2013.

Joining Black Belt's live FightBack event, to raise money for Red Cross' efforts to stop COVID-19, Lovato Jr. demonstrated and taught some of the moves and techniques that have made him such a successful competitor!

How will you perform at the moment of truth?

What's going to happen to you physically and emotionally in a real fight where you could be injured or killed? Will you defend yourself immediately, hesitate during the first few critical seconds of the fight, or will you be so paralyzed with fear that you won't be able to move at all? The answer is - you won't know until you can say, "Been there, done that." However, there is a way to train for that fearful day.

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This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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The man who apparently launched a racist verbal attack on U.S. women's kata champion Sakura Kokumai earlier this month in a California park has been arrested following a physical assault on an elderly Korean-American couple in the same park Sunday. Michael Vivona is accused of punching a 79-year-old man and his 80-year-old wife without provocation.

Mynewsla.com reported that a group of people playing basketball in Grijalva Park at the time of the assault recognized Vivona from his previous harassment of Kokumai and surrounded him until a nearby police officer arrived to make an arrest. The incident with Kokumai, who is slated to represent the United States in this summer's Tokyo Olympics, gained widespread notice after she posted a video of it on social media in an effort to increase awareness about the growing threat of anti-Asian racism.