Partnership to launch at PFL Europe’s Paris event Thursday, March 7, 2024, at Accor Arena
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced UNIBET as the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025.
The two-year partnership kicks off at the 2024 PFL Europe Paris event on Thursday, March 7 live from Accor Arena. PFL and UNIBET previously partnered at PFL Europe’s Paris event in 2023, which became the biggest MMA event in French TV history.
“The PFL is proud to partner with UNIBET, the leading sportsbook for mixed martial arts across Europe,” said PFL SVP of International, James Frewin. “PFL Europe and UNIBET share many synergies, and we’re excited to provide fans across the UK and France an opportunity to enjoy a premium gaming experience."
UNIBET is part of the Kindred Group - which incorporates nine of Europe’s most successful online gambling brands - has established a strong presence in combat sports in both France and the UK, while its wider portfolio includes leading football clubs in the United Kingdom and Scandinavia as well as prestigious horse racing events.
Neil Banbury, Chief Commercial and Marketing Officer, Kindred Group, said: “It is always Kindred’s ambition to partner with ambitious, forward-looking sports organisations. The speed of PFL’s growth and its undoubted potential made this an easy choice from our perspective. We can’t wait to support the PFL on its evolution, and we’re counting down the days until our partnership officially begins.”