Africa is the largest and most culturally diverse continent on the planet. Unfortunately, it is also the continent we are the least exposed to in the West. While we recognize the differences in Asian cultures, be it India, Japan, Thailand, China, Mongolia, Russia etc. – we often think of Africa as just… Africa. We look at it as though it is all the same, when in reality there are over 3000 distinct ethnic groups in Africa, with over 2000 languages.