Chairman and CEO of ONE Championship Chatri Sityodtong announced a new partnership with technology leader Microsoft on Tuesday saying, "I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences. ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence."

The partnership is intended to improve the future of martial arts for both fans and athletes.

For fans, ONE will utilize Microsoft's peerless infrastructure to deliver improvements on their over-the-top platforms and drive innovation for new fan experiences in the future with the utilization of data.

Jean-Philippe Courtois, EVP and president, Microsoft Global Sales, Marketing & Operations, said: "Demand for digital experiences has never been higher and our partnership with ONE Championship – a leader in sports entertainment with the largest and most rapidly growing millennial fan base – will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes, and employees."

"We're looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world."

For athletes, ONE and Microsoft are planning a future where technology can assist with injury prevention and improved athletic performance from the use of holographic computing, artificial intelligence, and machine learning.

The two global brands have partnered to usher in a new era of marrying technology and martial arts to grow the sport.