Better Business

This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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A study of claims reported to Markel's Martial Arts program found that inadequate supervision may result in an increased number of injuries and claims.

Tips to reduce injuries:

Some claims, such as those caused by horseplay, can be easily prevented. Some of the examples of preventative measures can include, among other things, establishing a supervision policy that makes staff accountable for class activity and holds students accountable for horseplay. Communicate, to students and parents, potential outcomes of failing to comply with a "no horseplay" rule, including expulsion from your program. Your policy may also need to address sparring, for example, requiring that students of similar size and abilities are paired as sparring partners.

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As I write this column, I reflect on the past year: where we started, where we came from and where we are now. For most of us, the year began second to none. Business was booming, and the future looked bright. Then the world stopped turning. In March, we witnessed the fragility of the world's economy, not to mention life itself, as the pandemic took hold and forced a shutdown the likes of which we have never seen.
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I am an outdoor enthusiast. Hiking, biking, climbing, training — it doesn't matter. If it takes place outside, I love it. Some time ago, I went on an intense mountain-bike ride with two friends. We picked a challenging course near Forest Hill, California. I do a decent bit of cycling on the road, but it had been years since I pushed myself on a mountain bike on a hard trail.
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