Better Business
Better Business
Andries Pruim

Do Martial Arts associations need to leverage social media to stay revenant and expand?

Are Martial Arts Associations relevant anymore? I wrote an article for Black Belt Magazine where I tried to determine the relevancy of today’s Martial Arts Associations. By relevancy, I mean what value do these associations provide to their membership. The days of simply providing or acknowledging rank are far behind us with most association members (re: customers) demanding more for their involvement … and their disposal income.

While there are several levels of Martial Arts Associations, in this article we are referring primarily to those associations which for the most part have no governmental relationships, are founded, and run by high ranking, long time Martial Artists. These associations usually come about due to some dissatisfaction with the politics of a previous association and look to likeminded schools and individuals for membership purposes.

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