Better Business

The Coronavirus Is Pummeling Our Community, But We Can Take a Punch — and We're Rallying for a Comeback!

As the world reels in response to COVID-19 and scrambles to take action to curb further spread of the coronavirus, it's never been more apparent that we live in dangerous times. Interestingly, if we look to ancient warrior wisdom, we can find some of the answers we need to battle the hidden enemy of today. One such key comes from a well-known Chinese principle that was famously repeated by Sun Tzu: "If you know the enemy and know yourself, you need not fear the results of 100 battles."

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Interested in learning more about marketing your martial arts school from someone who's "been there, done that?" David Church is a longtime martial arts school owner and instructor who has used modern marketing best practices for his school, to incredible success!

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Aleksandra Knepper: 3rd Degree Black Belt, Sensei

As you read in Part I of this series, it's important to double down on weekly virtual interaction with your student base to foster engagement and to stay top of mind. Our material and 'bonus' videos were important but providing consistent communication with a black belt a student respects and admires is equally as impactful, if not more so.

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Aleksandra Knepper is a 3rd degree black belt and sensei with over twenty years of martial arts experience.

The start of the new decade provided promising hope for what the '20s would and could be—excitement, growth, and accepting the challenge of making this year better than the last.

Then COVID-19 rocked the world as we know it.

As martial artists, instructors, and studio owners, our entire professional landscape has changed. How we attend or instruct classes, if at all, look vastly different than anything we've known before. If you can't teach classes as usual, what are your options? How do you not only retain your student base but keep your students engaged? What about advancing in rank, and how would exams be structured?

There are hundreds of questions to be asked. Quite frankly, it's overwhelming (like the world in which we live)—but with so many unknowns, I believe there's one constant: it's our job, as instructors and studio owners, to continue to provide a safe, positive and encouraging space for our students.

So, the real question is, how do we continue to provide that space for our students while not being present in the dojo?

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Ali Abdelaziz is the CEO of Dominance MMA Management, a premier MMA management organization. Abdelaziz manages some of the sport's biggest stars and now enters into a relationship with Asia's largest sports media property, ONE Championship.

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Free Bruce Lee Guide
Have you ever wondered how Bruce Lee’s boxing influenced his jeet kune do techniques? Read all about it in this free guide.
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