The Combatives for Street Survival Book+DVD Set has been a very successful entry in the ever-expanding Black Belt martial arts multimedia collection. The self-defense content is first-rate, presented by a high-caliber book author and demonstrated on-screen by a dynamic and entertaining modern martial arts instructor. Both the author and presenter in this case are none other than combatives and self-defense expert Kelly McCann, whose no-nonsense approach to fighting has garnered him a reputation for telling it like it is, kicking tail and not waiting around to take names. In his Combatives for Street Survival Book+DVD Set, the acclaimed instructor delineates the principles of combatives and how to execute them concisely, forcefully and with purpose. Both the book and DVD are content-rich, but it should be pointed out that the content in the Combatives for Street Survival DVDs is directly related to the content in the Combatives for Street Survival book -- so much so that we took it upon ourselves to add a special caption track noting where to go in the book for even more in-depth information regarding the subject matter McCann is discussing and demonstrating on-screen. See the video below for an example:


COMBATIVES BOOK+DVD PREVIEW VIDEO Special On-Screen Caption Track Links DVD and Book Content!

The caption track is an optional feature on each of the three DVDs in the collection, which includes the following: This special option can be triggered by activating the subtitle track on your DVD player or by going to the last page on each Combatives for Street Survival DVD's menu by clicking "more" to move through the pages of available content. On the past page, which features trailers for other Black Belt martial arts DVD titles, you will find the clickable words "Book Pages." Clicking on "Book Pages" will take you to an option page explaining the captioning and offering the option to activate it ("Pages On") or to leave it off ("Pages Off"). When you make your selection, you are then taken back to the main menu. Any tracks you select from that point forward will either have the caption track on or off, depending on the selection you made. This saves valuable time in looking up various topics in the book and prompts you to seek out more information in the book that perhaps Kelly McCann isn't addressing on-screen. After all, books are great for presenting in-depth information requiring verbiage, whereas DVDs are a great medium for presenting live-action demonstrations -- and while the DVDs are surely content-dense, more information means having a higher degree of advantage for your training and therefore for your self-defense on the street and in the field.

How will you perform at the moment of truth?

What's going to happen to you physically and emotionally in a real fight where you could be injured or killed? Will you defend yourself immediately, hesitate during the first few critical seconds of the fight, or will you be so paralyzed with fear that you won't be able to move at all? The answer is - you won't know until you can say, "Been there, done that." However, there is a way to train for that fearful day.

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This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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The man who apparently launched a racist verbal attack on U.S. women's kata champion Sakura Kokumai earlier this month in a California park has been arrested following a physical assault on an elderly Korean-American couple in the same park Sunday. Michael Vivona is accused of punching a 79-year-old man and his 80-year-old wife without provocation.

Mynewsla.com reported that a group of people playing basketball in Grijalva Park at the time of the assault recognized Vivona from his previous harassment of Kokumai and surrounded him until a nearby police officer arrived to make an arrest. The incident with Kokumai, who is slated to represent the United States in this summer's Tokyo Olympics, gained widespread notice after she posted a video of it on social media in an effort to increase awareness about the growing threat of anti-Asian racism.