Daria Bilodid

The year end awards around the martial arts world continued Saturday as the International Judo Federation named their award winners for 2019-2020. Among the honorees were Chkhvimiani Lukhumi of Georgia taking home male judoka of the year and Daria Bilodid of Ukraine garnering female judoka of the year.

Other winners included Israel's Sagi Muki earning ippon of the year for his spectacular tournament winning throw against Ivaylo Ivanov at the 2019 Tel Aviv Grand Prix and coach of the year, Kosei Inoue of Japan. Recognized for their work off the mats was Norway's 'Judo for Fred' for their efforts in Afghanistan, the German Judo Federation's Judo for All project, Flavio Canto for his work with children in Brazil and Community Hero Award honoree Paula Pareto of Argentina.

How will you perform at the moment of truth?

What's going to happen to you physically and emotionally in a real fight where you could be injured or killed? Will you defend yourself immediately, hesitate during the first few critical seconds of the fight, or will you be so paralyzed with fear that you won't be able to move at all? The answer is - you won't know until you can say, "Been there, done that." However, there is a way to train for that fearful day.

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This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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The man who apparently launched a racist verbal attack on U.S. women's kata champion Sakura Kokumai earlier this month in a California park has been arrested following a physical assault on an elderly Korean-American couple in the same park Sunday. Michael Vivona is accused of punching a 79-year-old man and his 80-year-old wife without provocation.

Mynewsla.com reported that a group of people playing basketball in Grijalva Park at the time of the assault recognized Vivona from his previous harassment of Kokumai and surrounded him until a nearby police officer arrived to make an arrest. The incident with Kokumai, who is slated to represent the United States in this summer's Tokyo Olympics, gained widespread notice after she posted a video of it on social media in an effort to increase awareness about the growing threat of anti-Asian racism.