ONE on TNT III gets underway on Wednesday, April 21, in primetime. And this time, the main event is a bantamweight slugfest with title implications.

American "Pretty Boy" Troy Worthen takes a main event slot to try and upend top-ranked bantamweight challenger John "Hands of Stone" Lineker as the watchful eyes of ONE Bantamweight World Champion Bibiano Fernandes look on from afar.

Lineker has been outstanding since joining the promotion with a 2-0 record, and he is coming off a stellar performance against former World Champion Kevin Belingon. As the #1-ranked bantamweight contender, Lineker hopes to be next for a shot at the gold.

However, this is not a showcase match. Worthen poses significant challenges for the Brazilian.

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How will you perform at the moment of truth?

What's going to happen to you physically and emotionally in a real fight where you could be injured or killed? Will you defend yourself immediately, hesitate during the first few critical seconds of the fight, or will you be so paralyzed with fear that you won't be able to move at all? The answer is - you won't know until you can say, "Been there, done that." However, there is a way to train for that fearful day.

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Bantamweights take center stage at ONE Championship's latest foray into U.S. primetime on Wednesday, April 21.

John "Hands of Stone" Lineker will meet "Pretty Boy" Troy Worthen in the main event of ONE on TNT III with a possible shot at the ONE Bantamweight World Title hanging in the balance.

The American, Worthen, is hoping to usurp Lineker's position and get the biggest win of his young career. "Pretty Boy" is a talented wrestler who has found success under the bright lights of ONE and has since returned to the United States to train at Sanford MMA.

But Lineker will be his biggest challenge yet.

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This week I've asked Robert Borisch to give me a birds eye view on his marketing strategy.

Robert is the head sensei and owner of Tri-City Judo a well-established commercial judo school in Kennewick, Washington. I am very impressed with his highly successful business. Unlike BJJ, TKD, karate, and krav maga, in judo we tend to teach in community centers, YMCA's, and other not for profit outlets. So when I find a for profit judo model that is growing by leaps and bounds, it intrigues me. Below are Robert's raw and uncensored comments spoken like a true commercial martial arts school entrepreneur / owner.

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